Modern, simple and mobile
From a content management perspective, the key issue with the previous site was that it had become a dumping ground for each department. Finding current and correct information had become increasingly difficult.
We gave them a modern, easy to navigate, visually-rich and mobile-friendly design. The header area of the homepage began with the branded messages leading to current topics of interest, global navigation that is always present so that all sections are accessible as the user scrolls down the page. The content was simplified and prioritised according to the user’s needs – with the tools being first, then key content areas, and finally quick access to the latest reports and related social media.