Brand alignment, clear content categorisation, visual impact and waaaay less text
We worked with MoD on their public website redesign project to enhance the visual and content experience for their audience. One of the key outcomes was making the site accessible to its audience who would typically avoid using the site. Two main areas of focus for the site was to make the site visually aligned to their brand while providing essential information quickly. We did this by providing clear content categorisation in tandem with modern navigation mechanisms across the site and within internal pages. As it needed to make a visual impact and less text-heavy, we translated their brand to be reflected in a much more visual and interesting manner.