We take a user-centred design approach, where we test the quality of our output by capturing evidence-based customer feedback.
We see the web as a place where users go to complete tasks and achieve goals that matter to them. So we think about users’ unique behaviours, environmental constraints, primary goals and tasks, and about what tools, functionality and overall digital experience will best meet their needs.
We always confirm user research goals with you before proceeding. We maintain your confidentiality by ensuring any draft products are password protected and can only be viewed at the time of testing.
We strongly recommend you attend and observe user research activities so you can build empathy with end users and gain a deeper understanding of their needs. This helps your key stakeholders make informed decisions throughout the project.
We make sure participants feel at ease, in control and secure that their opinions and details will be treated in the strictest confidence. If we are outsourcing participant recruitment, we do so using formal agencies who pride themselves on participant and client confidentiality.